Trending Tactics in eCommerce

eCommerce is the future and the future is now. Many have forgotten what the desolate days before online shopping were. Most successful product businesses run an eCommerce market congruently. Because of heavy market competition, a few digital trends have latched on to the eCommerce industry, influencing how they operate.

More businesses are familiar with SEO
Search Engine Optimization has become a true game changer in how businesses operate their eCommerce departments. In order to survive, businesses need their web properties to rank. And in order to facilitate rankings, companies are hiring and contracting SEO specialists who can optimize their websites for better rankings. Customers are more likely to click on highly ranked, recognizable content. Brands with strong SEO presence and ranking become even more familiar over time, especially in niche markets.

Direct Access
Customers want even more direct access to products. In a way, many customers choose to shop online instead of the store to avoid the middle man. They want instant gratification and single click access. Companies like Amazon have been successful in mitigating the middle man by implement one-click purchasing. The customer selects an item, purchases it in one click, and the item arrives in 2 business days. It’s a fairly seamless process and ideal for most.

Clear Branding
Successful branding is probably the most important component to thriving eCommerce. Companies needs to implement accessible user interface, easy navigation, and strong presence all while maintaining the theme of instant gratification.

Keeping these things in mind, you will have a successful, on trend eCommerce.

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The iPad Pro Will Change the Way We Work

A 12.9-inch display, 5.6 million pixels, an A9x chip with 64-bit desktop-class architecture, and 10 hours of battery life. The iPad pro is definitely a force to be reckoned with. Available November of this year, professionals are already speculating just how power this new tool will be.

After Apple’s annual keynote announcement, one of the company’s biggest unveils yet was the new iPad Pro. Sleek in design, this ultra powerhouse is a true productivity booster. With built in iOS 9 multi-tasking capabilities and two top-of-the-line accessories (the Apple Pencil and new Smart Keyboard), Apple’s senior vice president of marketing, Phil Schiller demonstrated just how useful the new iPad can be. A new Photoshop Fix app and Microsoft Office Suite provides limitless abilities with user friendly interface and high speed responsiveness.

The screen is large enough to type full-length documents and fast enough to run multiple apps. Those on the go are constantly looking for ways to improve portability. Business class travellers can now do the work of a laptop without taking up the extra space. And although Apple is not the first to produce a tablet-notebook hybrid, it may have just bested the competition. The 32GB iPad Pro is set at $799. The Apple Pencil is $99 and the Smart Keyboard is $169.

For more information, check out the keynote presentation below:

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